News Google Chromecast Enjoy Online Video And Music On Your Tv |
Good things come in small packages, or at least that's the hope Google has for Chromecast. This inexpensive media streaming adapter turns any television into a content-filled destination, making it a seed that could
grow into the company's answer to Apple TV, the Roku and other rival streaming devices.
Google's Chromecast doesn't do much. But what it does do, it does so consistently well, and so cheaply, that it's quickly became a primary part of my media-watching routine. Chromecast, a little USB-stick-sized device called a dongle, streams Netflix, YouTube and websites to your TV. (But wait a second, aren't Netflix and YouTube also websites? Yes, but there's a technical distinction we'll get to in a minute.) Also, Chromecast is fast, unbelievably easy to set up, and pretty much foolproof to use. And it's $US35, which makes it one of the best values in tech, ever. Combine all that, and it's irresistible. In the five days I've had it, Chromecast has become my go-to way for streaming shows to my TV.
So far, Chromecast supports YouTube, Google Play Music, Google Play Movies & TV, the Chrome browser mirroring extension via computers, and the lone third-party application, Netflix. It's not that I lacked for ways to stream videos already - my TV, DVD player, and XBox all have Netflix and YouTube apps, and they're pretty easy to use. But Chromecast is simpler, faster and more intuitive than any of those. Other methods usually require four or five steps to set up streaming. First, you've got to turn on the TV, choose the right input, turn on the ancillary device, load up an app, find a show, and then press play. It takes a minute or two, and if your set-top box is really slow, maybe a lot more. In some ways, though, the most important thing about Chromecast isn't what it does. It's what it costs. By setting a profit-free low price on Chromecast, Google is signalling that it's not looking to make a lot of money on the device. Instead, it's aiming for ubiquity. And ubiquity, in and of itself, will improve Chromecast. I don't have any inside info, but if I were to venture a guess, I think Google's ideal scenario for Chromecast goes something like this: 1) A lot of people buy the device. 2) A lot of media companies start supporting the device. 3) The dongle disappears - given the device's popularity and low price, TV companies start building the Chromecast protocol into their TVs. In other words, Chromecast becomes the quasi-standard way of streaming, and every TV becomes a Google TV.
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